Sonic
"Sweeter After Dark Campaign"
Sonic Drive-In Website - Sonic Corp. & Subsidiaries - Gold ADDY® Award
SONIC Drive-In wanted to dip their finger in digital Marketing targeted at US Hispanics. The strategy was to reach online Hispanics on a major portal/site, and find efficiencies and added value without compromising the creative.
The micro site designed and developed, was a direct feed into the "Even Sweeter After Dark" campaign with the insight that SONIC has options for those last minute cravings. The idea was to develop a Crave-O-Meter that would track the user as they engaged with the creative, and provide tasty treats and options for those who had high cravings and spent a lot of time engaged.
The micro site designed and developed, was a direct feed into the "Even Sweeter After Dark" campaign with the insight that SONIC has options for those last minute cravings. The idea was to develop a Crave-O-Meter that would track the user as they engaged with the creative, and provide tasty treats and options for those who had high cravings and spent a lot of time engaged.
