7 up "Sevenisima"
Hispanic Marketing Advertising Campaign"
Hispanic Marketing Advertising Campaign"
"Sevenísima"...because life tastes great naturally.
She is aware of environmental concerns or “green issues” but her view is much closer to home - how it affects her immediate community, her neighborhood, her family.
Sevenísima is delivered as a mission to retain the realness and natural flavor of life.... every day.
7UP Sevenisima Web Banner
Dr Pepper Snapple Group - Bronze ADDY® Award
The use of savory, natural ingredients is embedded in mom’s lifestyle (culture, traditions, recipes) The selection of fresh, full-flavor ingredients, is made unconsciously by her because it simply is her way of doing what is right for her family, her way of sharing and showing her love.
She is aware of environmental concerns or “green issues” but her view is much closer to home - how it affects her immediate community, her neighborhood, her family.
Sevenísima is delivered as a mission to retain the realness and natural flavor of life.... every day.
Sevenísima
7UP Hispanic Marketing Program
Multimedia campaign project
7UP Hispanic Marketing Program
Multimedia campaign project
Challenge
Grow volume in declining category by stealing share from competitive
Insight
The use of savory, natural ingredients is embedded in mom’s lifestyle (culture, traditions, recipes)
The selection of fresh, full-flavor ingredients is routine, made unconsciously because it simply is her way of doing what is right for her family, her way of sharing and showing her love
She is aware of environmental concerns or “green issues” but her view is much closer to home - how it affects her immediate community, her neighborhood, her family
Approach
"Sevenísima" will be delivered as a mission to retain the realness and natural flavor of life every day.
Concept
"Sevenísima"...because life tastes great naturally.
Sevenísima is a call to celebrate. It is an expression of all that is pure and exciting in her “natural” way of life. Sevenísima highlights the intangible moments that can only be experienced through “being present” and “real” in life.
Results
From pitch to execution, Sevenisima.com proved to be a great experience. User generated content, full site and backend build, custom application development.
Advertising Age Credited Dr. Pepper's 9.5% sales increase to this campaign.
Advertising Age Credited Dr. Pepper's 9.5% sales increase to this campaign.
